16th Annual International Conference on Japanese Studies

“Endless Discovery: 

Re-evaluating Japan’s Travel and Tourism”


16th Annual International Conference on Japanese Studies 
by Ateneo de Manila University, Japanese Studies Program
with the support of the Toshiba International Foundation

DATES: 2-3 February, 2018
VENUE: Ateneo de Manila University, Manila

In 2015, Japan welcomed a record of close to 20 million tourists.  This is partially due to the success of national government’s policies through the campaigns launched by the Japan National Tourism Organization via its international offices.  International visitors were not only attracted to visit Japan through these national government campaigns.  On the one hand, “contents tourism” or film-induced/media-induced tourism has become in vogue as well.  Early on, the target market for “contents tourism” was a domestic market, who consume domestic media, which in turn evolved to domestic tourism via the visitation of the “sites of the contents.”  With the globalization of Japanese media, even foreign visitors now engage in this domestic “contents tourism.”  Furthermore, the sites have expanded to encourage domestic (Japanese) consumers to travel abroad when the sites are purportedly set in foreign countries.  Local governments in Japan have also ventured into their own domestic tourism strategies, with local governments aggressively encouraging foreign movie companies to use their cities as filming sites.  There are other local governments which have launched their own domestic campaigns which have also attracted the attention of international visitors.  Finally, a recent trend in Japan is directed services, particularly to Muslim tourists with special needs like halal food and prayer rooms. 

On the other hand, the Philippines was able to attract a total of 5.4 million visitors in the same year.  This is partially due to the successes of the Department of Tourism with its campaigns such as “It’s More Fun in the Philippines.”  However, we still lag behind in our domestic tourism campaigns, with the capacities to attract foreign visitors.

Hence, the two-day conference gathers experts in the field of tourism in Japan in the hopes that their research can enrich our own tourism industries, as well as students in the tourism and hospitality degrees.  At the same time, it invites scholars conducting tourism research on the Philippines to enable networking and exchange of information to enrich and discuss new perspectives towards tourism research

The conference organizers welcome paper submissions that are aligned with this year’s conference theme. It hopes to generate discussion that aims to enhance knowledge on tourism, and the use of various disciplines in the tourism research.  The conference particularly encourages critical studies in the following areas:

• Contents Tourism 
• Eco-tourism
• Sustainability in Tourism
• Tourism and the Classroom

Other related topics are also welcome. Please submit the abstracts to this link on or before 30 October 2017. All submissions will be refereed. 


The conference will consist of sessions with 20 min. for each paper 
(+ sufficient Q&A time)

Abstracts and bios should be in English. Please include a title, your name, affiliation, contact details (mailing address, email) and a brief description of your paper (maximum of 500 words). 

Please direct any inquiries (jspadmu@gmail.com),

5th Biennial International Conference of the Japanese Studies Association in Southeast Asia

Final Program

Yuki Ashina Abstract
Soo Im Lee Paper

Rooms for 15 December 2016
Plenary Room and Lunch: Sta. Maria 3 (2nd Floor)
Breakout Rooms: San Cristobal (2nd Floor), San Pablo (2nd Floor), San Martin (2nd Floor), Nina 1 (First Floor)
Conference Dinner: Sta. Maria 1 & 2 (2nd Floor)

Rooms for 16 December 2016
Breakout Room and Lunch: Nina 2 (First floor)
Breakout Rooms: San Cristobal, San Pablo, San Martin, (2nd Floor), Nina 1 (First Floor)
There is no dinner for 16 December 2016

The 5th International Conference of the Japanese Studies Association in Southeast Asia

ASEAN and Japanese Studies: Futures and Critical Approaches

The Japanese Studies Association in Southeast Asia (JSA-ASEAN) is a network among Japanese Studies scholars from Southeast Asia. It was set up in 2005 to serve as a catalyst in promoting Japanese studies in this region. It is the only organization with the aim of bringing together major Japanese studies specialists from various Southeast Asian countries with their counterparts from Japan and other countries. It is hoped that with the combined resources of Japanese studies specialists in Southeast Asia, JSA-ASEAN would grow to become an important platform for the promotion of region-wide Japanese studies.

In order to stimulate interest and promote networks among scholars in Southeast Asia, JSA-ASEAN organizes a biennial conference as the major platform for a trans-disciplinary international exchange. The inaugural conference was hosted by Department of Japanese Studies, National University of Singapore in October 2006. The second JSA-ASEAN conference was held in Hanoi in October 2009, organized by Vietnamese Academy of Social Sciences. The third JSA-ASEAN conference was held in Kuala Lumpur by University of Malaya in 2012. The fourth JSA-ASEAN conference was held in Bangkok by the Institute of East Asian Studies, Thammasat University in 2014.


Graduate Student Workshop
DATES: 13-14 December 2016
VENUE: Cebu City, Cebu, Philippines

DATES: 15-16 December 2016
VENUE: Cebu City, Cebu, Philippines

Organized by
Ateneo de Manila University, Japanese Studies Program
De La Salle University, International Studies Department
University of the Philippines, Third World Studies Center
with the support of the Japan Foundation


The year 2015 saw a series of events that would redirect and transform Japanese society: the apparent failure of Abenomics, the recurrent issue of Japan’s war responsibility at 70th Anniversary of end of World War II, public debates and actions against the Peace and Security Preservation Legislation, controversies about the preparation for the 2020 Tokyo Olympics and Paralympics, the gradual reinstatement of nuclear power generation, and the forceful implementation of the new Social Security and Tax Number System. The government’s campaign of Cool Japan seems to have lost its lure amidst the competition with the powerful cultural promotion of South Korea and China in the international market of economic as well as cultural commodities. Crucial cuts to humanities and social sciences at universities will possibly engender the expansive and in-depth impact on the future generation of Japan. At this crossroads, the conference invites scholars of Japanese Studies, from the region and beyond, to examine the past and the present of Japan, and explore the possibilities of its future.

The conference organizers invite individual papers, panels, posters and short films/videos relating to the conference theme. The sub-themes may include:

A. Peace and security
B. Social classes and subcultures
C. Gender
D. International relations
E. Political economy
F. Migration
G. Disaster
H. Community activism and networking
I. Language and literature

New and aspiring proposals in other areas are also welcome.


1) Abstracts should be not more than 500 words in English or Japanese. Possible sub-themes into which the abstract falls may also be indicated.
2) Please include author's name(s), institutional affiliation, and complete contact information (email-address, telephone number and mailing address).
3) The deadline for submissions is 15 July 2016. Please send abstracts by email to jspadmu@gmail.com.
4) Graduate Students who are interested in participating in the Graduate Student Workshop on 13-14 December 2016 must write their intention in the submission.
5) All submissions will be refereed.

Graduate Student travel grants
The JSA-ASEAN offers competitive travel grants to graduate students who are accepted to present their paper to the conference. No additional applications beyond the submission of your abstract is necessary.

Travel Grants for paper presenters

The Japan Foundation will offer travel grants to selected paper presenters from Southeast Asia and the United States based on the recommendation by JSA-ASEAN. No additional applications beyond the submission of your abstract are necessary. Please include you need for travel support with your abstract submission. (Graduate students are prioritized.)

For other inquiries, contact the Conference Secretariat at +63-2-426-6001 loc. 5248/5249 (Karl Ian Cheng Chua or Marian Salvador), or jspadmu@gmail.com .

JSA-ASEAN Steering Committee:

Ateneo de Manila University, Japanese Studies Program
Chulalongkorn University
Doshisha University
National University of Singapore, Department of Japanese Studies
Thammasat University, Institute of East Asian Studies
University of Indonesia
University of Malaya
University of the Philippines, Third World Studies Center
Vietnam National University, Hanoi
Vietnamese Academy of Social Sciences

We are planning to have a special issue of an academic journal based on the conference.

Special Screening of "Illustrated By: Filipino Invasion of U.S. Comics"

There will be a special screening of "Illustrated By" on 23 January 2015
6:00 pm - Onwards

“Illustrated By” Documentary


Superman, Batman, Spider-Man, The X-Men – characters recognized all over the world. What may not be known is that, since the 1970’s, Filipinos have had a significant contribution in these and other characters’ mythologies. “Illustrated By”: Filipino Invasion of U.S. Comics is a full-length documentary film tracing the phenomenon of Filipino comic artists breaking into the U.S. mainstream. The movie aims to pay tribute to many of these ignored, unacknowledged talents, and showcase their gorgeous artwork.

Gerry Alanguilan
Alfredo Alcala, Jr.
C.B. Cebulski
Jiggy Cruz
Max-C Cubacub
Tony DeZuniga
Noel Fernandez
Ernest Jocson
Jun Lofamia
Gilbert Monsanto
Abe Ocampo
Carlo Pagulayan
Stephen Segovia
Budjette Tan
Harvey Tolibao
Wilson Tortosa
Dennis Villegas
Leinil Yu





Production Managers




Camera Assistant

Manga and the Manga-esque: New Perspectives to a Global Culture
15th Annual International Conference on Japanese Studies and the 6th Women’s Manga Conference
22-23 January 2015
Ateneo de Manila University

Day 1 Venue: Leong Auditorium

8:30 Registration and Coffee Break

9:30 Welcome Remarks
Filomeno V. Aguilar Jr., Ph.D. Dean, School of Social Sciences, Ateneo de Manila University

Opening Remarks
Shūji Takatori, Director, The Japan Foundation

10:00-12:00 Plenary Session 1: Manga and the Manga-esque

Considering the ‘Mangaesque’ as a Cultural Condition: Where Japanese Studies and Manga Studies May Meet
Jaqueline Berndt, Kyoto Seika University

The Role of National Mediators in the Construction of the Global Meaning of Manga
Zoltan Kacsuk, Kyoto Seika University

Manga-esque in a Single Frame: An Exploration of the Bounds of Japanese Irasuto and Cartoons
Ronald Stewart, Prefectural University of Hiroshima

12:00 – 12:30 Artist Session 1: Philippine
Moderated by Elbert Or
Elbert Or, Robert Magnuson, Ace Vitangcol

12:30-1:30 Lunch

1:30-2:00 Artist Session 2: Women’s Manga in Singapore
Moderated by Fusami Ogi and Jaqueline Berndt

2:00 – 3:30 Paper Session 1: Manga-esque in Southeast Asia

The Domestication of Japanese Manga Representation in Malaysia : The Universality of Visual Language and Cultural Characteristics
Suraya Md Nasir, Universiti Teknologi MARA

Manga in the Philippines: from niche market to an (invisible) market
Ma. Victoria Cayton, University of Asia and the Pacific

“OTAKU NO RIKO”: Gratifications Derived from Filipino Anime Engagements
Thea Pamela Pauline A. Javier, M.C., San Sebastian College Recolectos - Manila

3:30 – 4:00 Artist Session 3: Vietnam
Moderated by Fusami Ogi and Jaqueline Berndt
Nguyen Thanh Phong

4:00-4:15 Coffee Break

4:15-4:45 Artist Session 4: Women Comics in the Philippines
Moderated by: Kristine Michelle Santos
Tin Tin Pantoja, Black Ink Comics

4:45 – 5:30 Paper Session 2: Frameworks in Popular Culture Studies

Performing 2.5 dimensional characters: Cosplay as a Practice in Hybrid Reality
Akiko Sugawa-Shimada, Yokohama National University

Glocalizing Appearance: Filipino Cosplayers and the Mukokuseki Aesthetic
Tiffany Lim, University of Tokyo

Quantitative research in manga/anime studies: Methodological considerations and three Europe-based surveys
Marco Pellitteri, Kobe University

Day 2 Venue: Leong Hall

9:00 Registration

9:30-11:00 Plenary Session 2: Women’s Manga in Japan

Manga-esque Hybridity Coming out of Women’s Manga
Fusami Ogi, Chikushi Jogakuen University

On Sexual Issues of Aging Women: Shungiku Uchida and Challenges in Women’s Manga
Kotaro Nakagaki. Daito Bunka University

“What Female Manga Artists are doing with Shakespeare”
Yukari Yoshihara, University of Tsukuba

11:00 – 11:15 Coffee Break

11:15-11:45 Artist Session 4: Women’s Manga in Indonesia

Moderated by Febriani Shihombing
Jhosephine Tanuwidjaya and Stephani Soejono

11:45-12:45 Lunch

12:45-1:15 Artist’s Session 5: Malaysia
Moderated by Gan Sheuo Hui

1:15-2:15 Plenary Session 4: Manga and the Manga-esque in Southeast Asia

Analysis of the Terminology “Komik Indonesia” in Indonesian Comics: A Discussion Case Study of Three Indonesia Comics Exhibition after 2000
Febriani Sihombing, Tohoku University

Locally Made! – The Gag Comics in Malaysia
Gan Sheuo Hui, National University of Singapore

2:15 – 3:15 Paper Session 3:Women and Manga Beyond Japan

Girls' Dōjinshi in the Philippines: Challenges and Transformations in Local Girls’ Culture
Kristine Michelle Santos, Wollongong University

Kartoon-y: Boys' Love Manga Flourishes in Conservative Thailand
Poowin Bunyavejchewin and Ormwajee Pibool, Thammasat University

3:15 – 3:30 Coffee Break

3:30 – 4:30 Paper Session 4: Women and Japanese Manga

Defining Yuri Fandom in Japan: Women and Men Reading and Writing About Girl–Girl Romance Media
James Welker, Kanagawa University

On the role of characterization and engagement in shōjo-manga as a genre
Giancarla Unser-Schutz, Rissho University

4:30 - 5:00 Artist Session 5: China’s Artist Panel

Moderated by Jaqueline Berndt
Luo Rongrong

5:00 - 6:00 Paper Session 5: Gender and Japanese Manga

Winry, Hinata, Mikasa: Feminine Imagery in Shōnen Manga and Japan’s Masculinist Cultural Nationalism
Hansley A. Juliano, Ateneo de Manila University

Sex Tourism, Filipina Brides, and Japanese Comics
Ryan Holmberg, The Sainsbury Institute for the Study of Japanese Arts and Cultures

6:00 - 6:10 Ending Remarks
Karl Ian Uy Cheng Chua, Director, Japaese Studies Program

6:10 – 7:30 Special Screening of “Illustrated By: Filipino Invasion of US Comics”


Illustration in Conference poster by Kiko Dans
Conference poster layout by Elbert Or

15th Annual International Conference on Japanese Studies & the 6th Women’s Manga Conference

15th Annual International Conference on Japanese Studies &
the 6th Women’s Manga Conference
A Joint International Conference

by Ateneo de Manila University, Japanese Studies Program
with the support of the Japan Foundation, Manila Office
Women’s MANGA Research Project (JSPS KAKENHI Grant Number 24320047)

Manga and the Manga-esque: New Perspectives to a Global Culture

DATES: 22-25 January, 2015
VENUE: Ateneo de Manila University, Manila

In the recent years, academic scholarship towards popular culture has been increasing. But why study Manga? Like all forms of popular culture, the consumption of such can produce social norms, establish social boundaries, and create rituals that generate social solidarity, generate innovation, and pave the way for social change, becoming a powerful and oft ignored media. The Japanese Government has realized this potential and has been using manga and anime as part of its soft power diplomacy. Recently, South Korea has been doing the same with K-pop and K-drama. Furthermore, the Philippine Department of Foreign Affairs has begun a campaign using Filipino komiks and animation. But none of these media have the same influence as manga. Manga, a Japanese term, which has now been accepted not only to refer to the comics published in Japan, but to also refer to works published in the various localities which derive their inspiration from that coming from Japan. While there have been several conferences and scholarship dealing with the topic of manga, the literature is quite divided between the lines of Western-based and Japanese-based scholarship. The Philippines becomes an interesting setting for a conference on manga, with its hybridized culture. The conference will not only provide fresh perspectives towards the study of manga, but will include studies of the manga-esque. The study of the manga-esque not only provides a peek towards Japan's influence to the local culture, but also provides a peak towards the cultural negotiations of their creators to their local culture. The proposed conference would invite distinguished manga scholars from Japan and the world, which will then provide fresh perspectives in studying manga as a global culture

The conference organizers welcome paper submissions that are aligned with this year’s conference theme. It hopes to generate discussion that aims to enhance knowledge on manga and comic studies, the use of manga in the classrooms, and Asian perspectives to the study and teaching of popular culture. The conference particularly encourages critical studies in the following areas:

• Comparative studies on manga and manga-esque works
• Manga in a globalized world
• Theories on Manga Studies
• Manga in the classroom

NOTE: As this conference is co-hosted by Women’s MANGA Research Project (JSPS KAKENHI Grant Number 24320047), there will be special panels on women and manga. Proposals of above areas focusing on gender and women are also welcome.

Other related topics are also welcome. Please email the abstracts and short bio to jspadmu@gmail.com on or before 30 September 2014. All submissions will be refereed.

The conference will consist of sessions with 20 min. for each paper
(+ sufficient Q&A time) and artist talks

Abstracts and bios should be in English. Please include a title, your name, affiliation, contact details (mailing address, email) and a brief description of your paper (maximum of 500 words).

comics/komiks/manga, Asia, cultures, locality, hybridity, globalization, Philippines, Japan, women, gender,

Please direct any inquiries and submissions to Karl Ian CHENG CHUA (kchengchua@gmail.com), Akiko SUGAWA-SHIMADA (akikosugawa@ynu.ac.jp) or Fusami OGI (fogi@chikushi-u.ac.jp).

We are planning to have a special issue of an academic journal based on the conference.

2014 Nihongo Conference Program

14th Annual International Conference on Japanese Studies Nihongo in Globalization: Language Education, Societies and Power グローバル化する日本語を考える:言語教育、多文化社会と国家
24-25 January 2014
Leong Hall, Ateneo de Manila University

Over the last few decades, there has been a remarkable change in the situation of second/foreign language. Multiculturalism and multilingualism have been adopted in many countries, and a demand for translingual competence has been increasing, responding globalization and the consequent cross-border phenomena in the world. The creation of the Common European Framework of References for Languages (CEFR) in 2001 has brought about an immense impact on theory and practice in pedagogical settings of second/foreign languages. For Japanese language, the Japan Foundation Standards for Japanese-Language Education in 2010, which essentially adopted the CEFR’s conceptual framework and objective criteria, has been gradually transforming the situation of Japanese as Foreign Language.

The Philippines, which is inherently a multiligual country, have long embraced the dominance of English language. Recognizing the global trend, however, the new K-12 Basic Education Program was planned to include the implementation of foreign language subjects, including Japanese, in the school curricula in secondary education in 2014. With this background, the conference is a response to the urgent need to foster the extensive and profound understanding of language, and develop language research. The objectives of the conference are to discuss the various research topics and approaches in dealing with Japanese language, and promote original language research in various social settings. The conference is not limited to Japanese language education but the politics of language as well as the relation between society and language are also within its scope.

This conference is organized by Japanese Studies Program, School of Social Sciences, Ateneo de Manila University in cooperation with Kritika Kultura: A Referred Electric Journal of Literary/Cultural and Language Studies, Ateneo de Manila University, and the Department of Linguistics, the University of the Philippines. It is partially funded by the Japan Foundation.


8:00                Registration
9:00                Opening Remarks
                       Welcoming Remarks

9:15 – 10:35   Session 1: Japanese Language in Globalization

Katsumi Kakazu, Former Director of the Japan Foundation, Bangkok

Foreign/Second Language Production and Education from the Perspective of Language Processing
Shigenori Wakabayashi, Chuo University

10:35 – 11:00  Coffee Break

11:00 – 12:20  Session 2: Multilingual Japan

Japanese Language Education for Inclusive Society of Japan: Japanese Sign Language as Second Language
Harumi Kimura, Hitotsubashi University and the College of National Rehabilitation Center for Persons with Disabilities

Language Education towards Multiculturism: Issues and Prospects
Hiroyuki Nomoto, Tokyo Metropolitan University

12:20 – 2:00    Lunch

2:00 – 2:30   Book Launching
                     Japan: Migration and a Multicultural Society
                     Edited by Lydia Yu Jose and Johanna O. Zulueta

2:30 – 4:00    Session 3: Language Acquisition and ICT

mLearning: Using ICT to Create Interactive Digitized Branching Storybooks to Learn Japanese Language and Culture
Michel Syson, Ateneo de Manila University

Developing an Intelligent Tutoring System for Japanese Particles as an Extension to Classroom Learning
Zachary Chung, Ateneo de Manila University


8:30 – 9:00   Registration

9:00 – 10:15 Session 4: Culture in Language: Gender, Politeness and Contingency

Influence of gender in Japanese
Lam Ngoc Nhu Truc, Ba Ria-Vung Tau University

Gender distinction in the Japanese Language Education in the Philippines
Joy Ann Faith Francisco, University of East and Ateneo de Manila University

A Pilot Investigation on Politeness strategies of refusals by Indonesian Learners of Japanese: A Comparative Study
Lisda Nurjaleka, Semarang State University

10:15 – 10:30 Coffee Break

10:30 – 11:45 Session 5: Language Policies and Pedagogy

Variable Japanese Language Instruction and the Global Nihongojin
Alexander Macainag, Noemi Gabines, Rosario Ocho, Revie Rose Pegarido and Takahiro Matsui, Japanese Language Education Conference Committee, Cebu

Developing Japanese Language Materials for the 21st Century Filipino Learners: "entree - Halina! Be a Nihongojin!!"
Chisato Ofune, Florinda Amparo A. Palma Gil and Ria P. Rafael, The Japan Foundation, Manila and the University of the Philippines

11:45 – 12:00 Closing Remarks

Conference fees:

Php 800 for professionals and Php 300 for students

Conference fees for professionals include a conference kit, as well as 2 snacks and lunch. For students, includes a conference program and 2 snacks and lunch

For inquiries and reservations please contact the Japanese Studies Program, Ateneo de Manila University at 426-60-01 loc. 5248 or japanese@admu.edu.ph