16th Annual International Conference on Japanese Studies

16th Annual International Conference on Japanese Studies 
by Ateneo de Manila University, Japanese Studies Program
with the support of the Toshiba International Foundation

DATES: 2-3 February, 2018
VENUE: Ateneo de Manila University, Manila

In 2015, Japan welcomed a record of close to 20 million tourists.  This is partially due to the success of national government’s policies through the campaigns launched by the Japan National Tourism Organization via its international offices.  International visitors were not only attracted to visit Japan through these national government campaigns.  On the one hand, “contents tourism” or film-induced/media-induced tourism has become in vogue as well.  Early on, the target market for “contents tourism” was a domestic market, who consume domestic media, which in turn evolved to domestic tourism via the visitation of the “sites of the contents.”  With the globalization of Japanese media, even foreign visitors now engage in this domestic “contents tourism.”  Furthermore, the sites have expanded to encourage domestic (Japanese) consumers to travel abroad when the sites are purportedly set in foreign countries.  Local governments in Japan have also ventured into their own domestic tourism strategies, with local governments aggressively encouraging foreign movie companies to use their cities as filming sites.  There are other local governments which have launched their own domestic campaigns which have also attracted the attention of international visitors.  Finally, a recent trend in Japan is directed services, particularly to Muslim tourists with special needs like halal food and prayer rooms. 

On the other hand, the Philippines was able to attract a total of 5.4 million visitors in the same year.  This is partially due to the successes of the Department of Tourism with its campaigns such as “It’s More Fun in the Philippines.”  However, we still lag behind in our domestic tourism campaigns, with the capacities to attract foreign visitors.

Hence, the two-day conference gathers experts in the field of tourism in Japan in the hopes that their research can enrich our own tourism industries, as well as students in the tourism and hospitality degrees.  At the same time, it invites scholars conducting tourism research on the Philippines to enable networking and exchange of information to enrich and discuss new perspectives towards tourism research

Day 1 Venue: Leong Auditorium

8:30 Registration and Coffee Break

9:00 Welcome Remarks
Fernando T. Aldaba, Ph.D. Dean, School of Social Sciences, Ateneo de Manila University

Opening Remarks
The Japan Foundation

Welcome Remarks
Japan National Tourism Organization 

9:30-12:30 Plenary Session 1: Contents Tourism
 "On the Trail of Samurai, and Wizards: Defining 'Success' in Contents Tourism?"
Philip Seaton, Hokkaido University

“Journey from the East: The Geopolitics of Film Motivated Chinese Tourism in Japan, Thailand and the U.S.”
Mary Mostafanezhan, University of Hawaii at Manoa

“Soft Power Pedagogy”: Immersion Strategies Within a “Cool Japan” Fieldwork Class
Craig Norris, University of Tasmania

12:30-14:00 Lunch

14:00-15:00 Plenary Session 2: Ecotourism
“Ecotourism as Recovery Tool from Natural Disasters in Japan”
Yurie Kaizu, Bunkyo University

15:00 – 16:00 Plenary Session 3: Food Tourism  
“Mapping a Tokyo culinary neighborhood:  artisanal work and the creation of a culinary community”
James Farrer, Sophia University

16:00 – 17:00 Coffee Break

Day 2 Venue: TBA

8:30 Registration and Coffee Break

9:00 – 10:00 Paper Session 1 Environment and Tourism
“Japan’s Green Museums: Lessons for Japan and the World in the 21st Century”
Alona Guevarra, Ateneo de Manila University

“Interactions between Foreign Tourists and Tourist Mediators in Mt. Fuji, and Its Consequences to the Environment”
Patricia Katrina V. Fernandez, Hitotsubashi University

10:00 – 11:00 Paper Session 2 Inbound Tourism
“Local Politics and Its Effect on Tourist Discourses: The Representation of the Cultural Identity of Taiwan in Japanese Tourist Media”
Shinsuke Iwata, Aichi University

“Indonesian Netizen Perception on Halal Tourism and Sharia Tourism”
Ranny Rastati, Indonesian Institute of Sciences

11:00-12:00 Lunch

12:00-13:00 Paper Session 3 Peripheral Promotion
“Promotional Strategies in Japan Tourism Industry: A Case Study in Fukui Prefecture”
Filia, University of Indonesia

“The Role of Japan’s Local Governments in Promoting Tourism in Thailand”
Nirithorn Mesupnikom, Thammasat University

13:00 – 14:00 Paper Session 4 Learning from Tourism
“Application of BIK System in the Sustainable Tourism Goals of the Philippine Tourism Industry”
Ezra Nicole Basto, De La Salle University

“Miraculous Development of Japanese Tourism and Lessons for Vietnamese Tourism”
Pham Hong Long, Vietnam National University,

14:00 – 14:30 Coffee Break

14:30 – 15:30 Paper Session 5

15:30 – 16:30 Paper Session 6